FREELANCE ROLE
The Lion at West Pennard may have been a new arrival on the Somerset hospitality scene, but it needed to make a strong impression from day one, despite launching during the Covid lockdown. I helped create a joined-up and distinctive communications approach, including branding, a new website, engaging social media content, photography, video, written content, newsletters and media coverage, helping the business build awareness, attract customers and establish itself as a go-to destination for eating, drinking and staying.
Project highlights
Launching a new hospitality destination
Opening during the Covid-19 lockdown, The Lion at West Pennard needed a distinctive brand, an eye-catching website and engaging communications to establish itself as a leading mid-Somerset bar, restaurant and hotel.
Turning a new venue
into a destination
A complete communications approach helped introduce The Lion, build awareness and encourage customers through the door during an exceptionally challenging launch period.
Page views in year one
The new website attracted 96,000 page views during its first year, helping establish The Lion as a new hospitality destination.
Opening against the odds
The Lion opened in November 2020, during the Covid-19 lockdown, creating an urgent need to build awareness and maintain customer interest.
A compelling digital home
A fresh, punchy website brought the venue to life and gave customers a clear route to explore, book and buy online.
People reached by one post
Individual social-media posts reached more than 23,000 people, helping the venue connect with customers across Somerset and beyond.
Live radio from The Lion
A four-hour radio programme was broadcast live from the venue, providing sustained exposure and bringing its atmosphere directly to listeners.
Spotting opportunities
Proactive media relations secured newspaper and online coverage, keeping The Lion visible and giving customers new reasons to visit.
Specialist features secured
Carefully targeted magazine opportunities helped place The Lion in front of relevant hospitality, food, drink and lifestyle audiences.
A brand built from scratch
The new identity brought together the logo, colour palette, typography, visual style and imagery into one coherent brand.
Bringing the experience to life
Eye-catching photography showcased the food, rooms, surroundings and atmosphere across digital, social and printed communications.
Content made to be shared
Promotional films and social footage brought The Lion to life on YouTube and across its social-media channels.
Telling The Lion’s stories
Content was written for digital and printed channels, giving the business a clear, engaging and recognisable tone of voice.
Streamlined customer journeys
Digital booking and online-shop processes were developed to make it easier for customers to reserve, purchase and interact with the business.
Regular customer updates
Newsletters provided a direct way to share news, offers, events and reasons to return with an engaged customer base.
From a lockdown launch to a recognised hospitality destination.
Brand · website · PR · social · content
Ready to become a destination?
I combine branding, website design, PR and digital content to help hospitality businesses stand out and attract more customers.
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