FREELANCE ROLE
Abbey Tea Rooms has long been part of Glastonbury’s hospitality scene, but its online presence no longer reflected the warmth, character or quality of the customer experience. I helped create a more polished and joined-up approach, including a redesigned website, improved mobile experience, clearer customer journeys, online table booking, gift voucher options, refreshed imagery and stronger digital content, making it easier for customers to discover the tea rooms, explore what it offers and take action online.
Project highlights
Serving up a fresh digital experience
Following the disruption of the pandemic, Abbey Tea Rooms needed a stronger online presence and a simpler customer journey. I designed and built a new website that made it easier for customers to discover the business, explore its services and book a table.
A fresh website
with real results
The new website gave Abbey Tea Rooms a stronger online presence and made it easier for customers to move from browsing to booking.
Page views in six months
The newly designed and built website attracted 22,000 page views during its first six months online.
Re-emerging after the pandemic
Having survived a hugely challenging period, the tea rooms needed an online presence that reflected its personality and supported the next stage of the business.
A stronger online presence
The website was redesigned to give the business a fresher, more attractive and more professional digital home.
A complete visual refresh
The transformation created a clearer, more engaging website that better reflected the tea rooms and the experience it offers.
A smoother online journey
The site structure and calls to action were improved so customers could find information and complete key tasks more easily.
Fewer steps to booking
The online booking process was streamlined, giving customers a clearer and more direct route to reserving a table.
Streamlined service ordering
The customer journey was improved to make accessing and ordering the tea rooms’ services simpler online.
Showing the experience
New photography helped showcase the setting, food, atmosphere and personality of the tea rooms more effectively.
A distinctive visual identity
The refreshed design, imagery and content created a warmer, more coherent and more professional online presentation.
A website should not simply look good. It should make life easier for the customer and the business.
Design · content · photography · customer journey
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