FREELANCE ROLE
Glastonbury Ales had a distinctive local brand and a unique shop at the foot of Glastonbury Tor, but its social media presence needed to work harder to reach new customers and support sales. I created a more consistent and engaging approach, including original photography, timely social content and longer-running campaigns designed to promote the shop, encourage online orders and grow its audience. The new approach delivered an immediate impact, with Facebook reach increasing by 146% in the first month.
Project highlights
Brewing up a stronger social presence
Glastonbury Ales wanted to attract more people to its shop at the foot of Glastonbury Tor, encourage online sales and grow its audience. I created a more distinctive social media presence built around original photography, timely content and longer-running campaigns.
A stronger presence
with immediate results
Fresh, creative content helped Glastonbury Ales appear more consistently in customers’ feeds while raising awareness of its shop and online store.
More reach in the first month
Facebook reach increased by 146% during the first month, giving the brewery a much larger audience for its products, shop and online offers.
Turning awareness into action
The aim was to use social media to raise the profile of the brewery’s shop at the foot of Glastonbury Tor, support footfall and give customers more reasons to buy online.
Giving people a reason to stop
Original imagery connected the brewery’s products with timely moments such as National Sandwich Day, creating more distinctive and engaging social content.
Ideas with room to build
Longer-running campaigns, including a festive Advent promotion, created repeat opportunities to reach customers, showcase products and encourage online purchases.
Online sales.
Audience growth.
One joined-up approach
Every piece of content supported one or more of the brewery’s wider goals: promoting the shop, encouraging online orders and building a stronger community around the brand.
Could your social media work harder?
I create distinctive content and practical social media campaigns that help local businesses reach more people and turn attention into action.
Let’s talkDrag or swipe to explore
Ready to work with you on…
One-off projects
Monthly communications support
Urgent or crisis support
Not sure what communications support you need?
Tell me what you are trying to achieve, what is getting in the way and where you need help. I’ll give you an honest view of what would make the biggest difference.