FREELANCE ROLE
Glastonbury & Street Musical Comedy Society has been entertaining local audiences since 1930, but its communications needed to work harder behind the scenes. I helped create a more joined-up and professional approach, including a redesigned website, stronger social media content, refreshed branding, photography, printed promotional materials, media coverage and a streamlined online box office, making it easier for audiences to discover shows, buy tickets and engage with the society throughout the year.
Project highlights
Helping a local theatre society take centre stage
A complete communications transformation for Glastonbury & Street Musical Comedy Society, combining a new website, refreshed branding, media relations, social content, photography, printed promotion and a streamlined digital box office.
Helping local theatre
take centre stage
A new digital presence and joined-up communications approach helped GSMCS engage audiences, promote its productions and modernise the way people interacted with the society.
Page views during Covid
The newly designed website attracted 17,000 page views during a period when live theatrical activity had been severely restricted.
A clearer digital home
The society’s website was redesigned and rebuilt to improve presentation, navigation, audience engagement and access to information about future productions.
Featured on the evening news
The society’s story secured television coverage on the BBC’s regional evening-news programme, bringing its work to a much wider audience.
Radio interviews secured
Broadcast interviews helped communicate the society’s news, productions and community role directly to listeners.
Keeping audiences updated
Regular newspaper coverage helped maintain local awareness, promote productions and keep the society visible between shows.
Posters, flyers and promotions
Promotional material was designed and produced to give each production a strong identity across posters, flyers and other printed communications.
A streamlined box office
A new digital box office and improved online-payment process made purchasing tickets simpler for audiences and easier for the society to manage.
A more consistent identity
A refreshed logo, colour palette, typography and image style gave the society a stronger and more recognisable visual identity.
Rehearsals, shows and promotion
Rehearsal, production and promotional photography created a bank of high-quality imagery for websites, social media, publicity and future campaigns.
Content across every channel
Written content was created for the website, social media, publicity materials and printed channels, giving communications a clear and consistent voice.
More engaging communications
Improved social-media content helped the society communicate more regularly, showcase its members and build anticipation around productions and events.
Taking the society on the road
Mobile promotional displays and supporting materials helped GSMCS increase its visibility at community events beyond the theatre.
Ready to put your work centre stage?
From websites and branding to media coverage, content and printed promotion, I can help your organisation reach and engage more people.
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Ready to work with you on…
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