In November 2020, The Lion became mid-Somerset’s go-to bar, restaurant and hotel. Opening during the covid-19 lockdown, the new business needed a fresh, eye-catching brand, punchy website and engaging social media channels to encourage customers through the door.
New website design and built - 96,000 page views in the first year
Newspaper and online coverage - spotting the opportunities to hit the headlines
Social media - individual posts reaching over 23,000 people
Radio coverage - four-hour live show from The Lion
Specialist magazines - targeting features where it is most effective
Video production - bringing The Lion to life on YouTube and across social media
New brand - logo, colour palette, fonts, style and imagery
Written content - producing digital and hard copy materials to tell The Lion’s stories
Online commerce - providing streamlined digital booking and shop processes
Photography - snapping eye-catching images or footage
Newsletter - creating and writing regular updates for customers
The Lion’s new website, designed and built by The C Word, attracted almost 100,000 page views in its first year
